The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends i...

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Opis bibliograficzny
1. autor:	Scott, David Meerman (Autor)
Format:	Książka
Język:	angielski
Wydane:	Hoboken, New Jersey : Wiley, [2022]
Wydanie:	Completely revised & updated 8th edition.
Hasła przedmiotowe:	Internet in public relations. Internet marketing.

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