The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /

"The eighth edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends i...

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Dettagli Bibliografici
Autore principale:	Scott, David Meerman (Autore)
Natura:	Libro
Lingua:	inglese
Pubblicazione:	Hoboken, New Jersey : Wiley, [2022]
Edizione:	Completely revised & updated 8th edition.
Soggetti:	Internet in public relations. Internet marketing.

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