Scott, D. M. (2022). The new rules of marketing & PR: How to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly (Completely revised & updated 8th edition.). Wiley.
Chicago Style (17th ed.) CitationScott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Completely revised & updated 8th edition. Hoboken, New Jersey: Wiley, 2022.
MLA (9th ed.) CitationScott, David Meerman. The New Rules of Marketing & PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Completely revised & updated 8th edition. Wiley, 2022.
Warning: These citations may not always be 100% accurate.