Digital marketing : [strategy, implementation and practice] /

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...

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Bibliografske podrobnosti
Main Authors:	Chaffey, Dave, 1963- (Author), Ellis-Chadwick, Fiona (Author)
Format:	Knjiga
Jezik:	angleščina
Izdano:	Harlow ; New York : Pearson, [2022]
Izdaja:	Eighth Edition.
Teme:	Internet marketing. Strategic planning. Marketing sur Internet. Planification stratégique.

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