Digital marketing : [strategy, implementation and practice] /

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...

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Détails bibliographiques
Auteurs principaux:	Chaffey, Dave, 1963- (Auteur), Ellis-Chadwick, Fiona (Auteur)
Format:	Livre
Langue:	anglais
Publié:	Harlow ; New York : Pearson, [2022]
Édition:	Eighth Edition.
Sujets:	Internet marketing. Strategic planning. Marketing sur Internet. Planification stratégique.

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