Digital marketing : [strategy, implementation and practice] /

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...

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Podrobná bibliografie
Hlavní autoři:	Chaffey, Dave, 1963- (Autor), Ellis-Chadwick, Fiona (Autor)
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	Harlow ; New York : Pearson, [2022]
Vydání:	Eighth Edition.
Témata:	Internet marketing. Strategic planning. Marketing sur Internet. Planification stratégique.

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