Event marketing in the context of higher education marketing and digital environments /
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Elektronik Ekitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Wiesbaden :
SpringerGabler,
[2020]
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| Seri Bilgileri: | Gabler research. Retailing and international marketing.
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| Konular: | |
| Online Erişim: | ProQuest Ebook Central ProQuest Ebook Central SpringerLink |
Internet
ProQuest Ebook CentralProQuest Ebook Central
SpringerLink
SPAA Library: On Shelves
| Yer Numarası: |
HF5827 N487 2020 |
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| Kopya Bilgisi Unknown | Kütüphanede Rezerve |