Event marketing in the context of higher education marketing and digital environments /

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...

Cur síos iomlán

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Neus, Florian
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	Wiesbaden : SpringerGabler, [2020]
Sraith:	Gabler research. Retailing and international marketing.
Ábhair:	Education, Higher > Marketing. Special events > Marketing. Événements spéciaux > Marketing. Electronic books.
Rochtain ar líne:	ProQuest Ebook Central ProQuest Ebook Central SpringerLink

Gairmuimhir:	HF5827 N487 2020
Cóip Unknown	Ar fáil Cuir coinneáil air

Event marketing in the context of higher education marketing and digital environments /

Ar líne

SPAA Library: On Shelves

Event marketing in the context of higher education marketing and digital environments /

Ar líne

SPAA Library: On Shelves

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