Event marketing in the context of higher education marketing and digital environments /

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...

Kaydedildi:

Detaylı Bibliyografya
Yazar:	Neus, Florian
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Wiesbaden : SpringerGabler, [2020]
Seri Bilgileri:	Gabler research. Retailing and international marketing.
Konular:	Education, Higher > Marketing. Special events > Marketing. Événements spéciaux > Marketing. Electronic books.
Online Erişim:	ProQuest Ebook Central ProQuest Ebook Central SpringerLink

Benzer Materyaller

Digital marketing : [strategy, implementation and practice] /
Yazar:: Chaffey, Dave, 1963-, ve diğerleri
Baskı/Yayın Bilgisi: (2022)

Event management for dummies /
Yazar:: Capell, Laura
Baskı/Yayın Bilgisi: (2013)

The ultimate marketing plan : target your audience! get out your message! build your brand! /
Yazar:: Kennedy, Dan S., 1954-
Baskı/Yayın Bilgisi: (2011)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
Yazar:: Dib, Allan
Baskı/Yayın Bilgisi: (2021)

The 1-page marketing plan : get new customers, make more money, and stand out from the crowd /
Yazar:: Dib, Allan
Baskı/Yayın Bilgisi: (2021)

Social media marketing all-in-one for dummies, 4th edition /
Yazar:: Jan, Zimmerman
Baskı/Yayın Bilgisi: (2017)

Creative arts marketing /
Yazar:: O'Sullivan, Terry, 1957-, ve diğerleri
Baskı/Yayın Bilgisi: (2017)

The marketing edge for filmmakers : developing a marketing mindset from concept to release /
Yazar:: Schwartz, Russell, approximately 1948-, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

Seo 2022: Marketing Campaign Successful: How To Become An SEO Pro: SEO Basics To Make Your Digital /
Yazar:: Jackline, Sara
Baskı/Yayın Bilgisi: (2022)

Marketing fashion : strategy, branding and promotion /
Yazar:: Posner, Harriet
Baskı/Yayın Bilgisi: (2018)

Consumer behaviour and the arts : a marketing perspective /
Baskı/Yayın Bilgisi: (2022)

Consumer behaviour and the arts : a marketing perspective /
Baskı/Yayın Bilgisi: (2022)

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly /
Yazar:: Scott, David Meerman
Baskı/Yayın Bilgisi: (2022)

Brand storytelling : integrated marketing communication for the digital media landscape /
Yazar:: Quesenberry, Keith A.
Baskı/Yayın Bilgisi: (2023)

Fashion & luxury marketing /
Yazar:: Solomon, Michael R., ve diğerleri
Baskı/Yayın Bilgisi: (2022)

Events management /
Yazar:: Bowdin, G. A. J.
Baskı/Yayın Bilgisi: (2023)

Standing room only : marketing insights for engaging performing arts audiences /
Yazar:: Bernstein, Joanne Scheff, 1945-
Baskı/Yayın Bilgisi: (2014)

Music management, marketing and PR /
Yazar:: Anderton, Chris, ve diğerleri
Baskı/Yayın Bilgisi: (2022)

Youtility : why smart marketing is about help not hype /
Yazar:: Baer, Jay, 1969-
Baskı/Yayın Bilgisi: (2013)

The end of fashion : how marketing changed the clothing business forever /
Yazar:: Agins, Teri
Baskı/Yayın Bilgisi: (2000)

Jab, jab, jab, right hook : how to tell your story in a noisy social world /
Yazar:: Vaynerchuk, Gary
Baskı/Yayın Bilgisi: (2013)

Sustainable event management : a practical guide /
Yazar:: Jones, Meegan
Baskı/Yayın Bilgisi: (2018)

Branded interactions : marketing through design in the digital age /
Yazar:: Spies, Marco, ve diğerleri
Baskı/Yayın Bilgisi: (2020)

DROPSHIPPING E-Commerce Business Model 2022: Beginners' Guide to Starting and Making Money Online in the E-Commerce Industry /
Yazar:: Basil, Males
Baskı/Yayın Bilgisi: (2022)

How to Build Your Brand : Implementing a Proven and Effective Process.
Yazar:: Lubin, Laurence
Baskı/Yayın Bilgisi: (2022)

Strategic pricing for the arts /
Yazar:: Rushton, Michael, 1959-
Baskı/Yayın Bilgisi: (2015)

E-Commerce Business Model 2020: This Book Includes: Online Marketing Strategies, Dropshipping, Amazon FBA - Step-by-Step Guide with Latest Techniques to Make Money Online and Reach Financial Freedom /
Yazar:: WORK, JIM
Baskı/Yayın Bilgisi: (2020)

E-commerce : business, technology, society /
Yazar:: Laudon, Kenneth C., 1944-, ve diğerleri
Baskı/Yayın Bilgisi: (2022)

The practical guide to achieving customer satisfaction in events and hotels /
Yazar:: Berners, Philip, ve diğerleri
Baskı/Yayın Bilgisi: (2023)

Entrepreneurship for the creative and cultural industries /
Yazar:: Kolb, Bonita M.
Baskı/Yayın Bilgisi: (2020)

Transforming higher education : who will create the future? /
Yazar:: Leicester, Graham
Baskı/Yayın Bilgisi: (2018)

The social media bible : tactics, tools, & strategies for business success /
Yazar:: Safko, Lon
Baskı/Yayın Bilgisi: (2012)

Digital tools for academic branding and self-promotion /
Baskı/Yayın Bilgisi: (2017)

Hooked : how processed food became addictive /
Yazar:: Moss, Michael, 1955-
Baskı/Yayın Bilgisi: (2021)

Video projection 101 : the pre-production and execution strategies of a video projectionist /
Yazar:: Harrod, Clem
Baskı/Yayın Bilgisi: (2022)

Event management for the tourism and hospitality industries /
Yazar:: Kolb, Bonita M.
Baskı/Yayın Bilgisi: (2022)

Event design II : wedding, activity, catwal, exhibition /
Baskı/Yayın Bilgisi: (2018)

Event design II : wedding, activity, catwal, exhibition /
Baskı/Yayın Bilgisi: (2018)

A history of the paper pattern industry : the home dressmaking fashion revolution /
Yazar:: Emery, Joy Spanabel
Baskı/Yayın Bilgisi: (2021)

Futures of performance : the responsibilities of performing arts in higher education /
Baskı/Yayın Bilgisi: (2024)