Event marketing in the context of higher education marketing and digital environments /
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...
में बचाया:
| मुख्य लेखक: | |
|---|---|
| स्वरूप: | इलेक्ट्रोनिक ई-पुस्तक |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Wiesbaden :
SpringerGabler,
[2020]
|
| श्रृंखला: | Gabler research. Retailing and international marketing.
|
| विषय: | |
| ऑनलाइन पहुंच: | ProQuest Ebook Central ProQuest Ebook Central SpringerLink |
समान संसाधन
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