Event marketing in the context of higher education marketing and digital environments /

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields...

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Dades bibliogràfiques
Autor principal:	Neus, Florian
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Wiesbaden : SpringerGabler, [2020]
Col·lecció:	Gabler research. Retailing and international marketing.
Matèries:	Education, Higher > Marketing. Special events > Marketing. Événements spéciaux > Marketing. Electronic books.
Accés en línia:	ProQuest Ebook Central ProQuest Ebook Central SpringerLink

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