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Digital tools for academic branding and self-promotion /

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書目詳細資料
其他作者: Cabrera, Marga (Editor), Lloret Romero, Nuria, 1966- (Editor)
格式: 電子 電子書
語言:英语
出版: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
叢編:Advances in educational marketing, administration, and leadership (AEMAL) book series.
主題:
Branding (Marketing)
College teachers > Blogs.
College teachers > Professional relationships.
Digital communications.
Reputation.
Réputation.
Stratégie de marque.
Transmission numérique.
branding.
College teachers.
EDUCATION / Higher
Bibliometric indicators
Brand journalism
Geomarketing
Interpersonal communication
Micro-blogging
Netnography
Social media
Virtual communities
Electronic books.
Blogs.
在線閱讀:EBSCOhost
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EBSCOhost
MyiLibrary
Safari Books Online
Connect to MyiLibrary resource.
Online resource available to Mason students, faculty, staff and onsite patrons.
Chapter PDFs via platform:

SPAA Library: On Shelves

持有資料詳情 SPAA Library: On Shelves
索引號: LB1778 .D53 2017e
復印件 Unknown 可用 預訂

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