Digital tools for academic branding and self-promotion /

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Bibliographische Detailangaben
Weitere Verfasser:	Cabrera, Marga (HerausgeberIn), Lloret Romero, Nuria, 1966- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Schriftenreihe:	Advances in educational marketing, administration, and leadership (AEMAL) book series.
Schlagworte:	Branding (Marketing) College teachers > Blogs. College teachers > Professional relationships. Digital communications. Reputation. Réputation. Stratégie de marque. Transmission numérique. branding. College teachers. EDUCATION / Higher Bibliometric indicators Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities Electronic books. Blogs.
Online-Zugang:	EBSCOhost MyiLibrary Safari Books Online Connect to MyiLibrary resource. Online resource available to Mason students, faculty, staff and onsite patrons. Chapter PDFs via platform:

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