Clár na nÁbhar: Digital tools for academic branding and self-promotion /

Sonraí bibleagrafaíochta
Rannpháirtithe:	Cabrera, Marga (Eagarthóir), Lloret Romero, Nuria, 1966- (Eagarthóir)
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Sraith:	Advances in educational marketing, administration, and leadership (AEMAL) book series.
Ábhair:	Branding (Marketing) College teachers > Blogs. College teachers > Professional relationships. Digital communications. Reputation. Réputation. Stratégie de marque. Transmission numérique. branding. College teachers. EDUCATION / Higher Bibliometric indicators Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities Electronic books. Blogs.
Rochtain ar líne:	EBSCOhost MyiLibrary Safari Books Online Connect to MyiLibrary resource. Online resource available to Mason students, faculty, staff and onsite patrons. Chapter PDFs via platform:

Clár na nÁbhar:

New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla
We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno
Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar
Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets
Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa
Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza
Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales
Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri
From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez
Good practices for universities on Twitter / Susana Herrera Damas
The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López
Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol.

Digital tools for academic branding and self-promotion /