Digital tools for academic branding and self-promotion /
保存先:
| その他の著者: | , |
|---|---|
| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) :
IGI Global,
[2017]
|
| シリーズ: | Advances in educational marketing, administration, and leadership (AEMAL) book series.
|
| 主題: | |
| オンライン･アクセス: | EBSCOhost MyiLibrary Safari Books Online Connect to MyiLibrary resource. Online resource available to Mason students, faculty, staff and onsite patrons. Chapter PDFs via platform: |
MARC
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| 082 | 0 | 4 | |a 378.1/2 |2 23 |
| 245 | 0 | 0 | |a Digital tools for academic branding and self-promotion / |c Marga Cabrera and Nuria Lloret, editors. |
| 264 | 1 | |a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : |b IGI Global, |c [2017] | |
| 300 | |a 1 online resource (PDFs (253 pages) :) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a electronic |2 isbdmedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in educational marketing, administration, and leadership | |
| 501 | |a P.B | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a New tools for online academic dissemination: let the world know your best / Margarita Cabrera Mendez, Nuria Lloret-Romero, Rebeca Díez-Somavilla -- We the new media: the disruption of social media in interpersonal and collective communication / Miguel del Fresno -- Building academic branding: the digital branding as academic footprint / Ruth Matovelle Villamar -- Flow my bits, the professor screened: netnography, academic micro-celebrity, and personal branding / Robert V. Kozinets -- Social media as a tool, and tools offered by social media, to teachers and researchers: personal or professional use? / Jose-Luis Poza-Lujan, Ángeles Calduch-Losa -- Academic community manager: manager of the academic community / Ariana Daniela Del Pino Espinoza -- Brand journalism and personal branding in academia / Hada M. Sánchez Gonzales -- Utilising content marketing metrics and social networks for academic visibility: content marketing for academic impact / Mark Anthony Camilleri -- From universities to private companies: a measurable route of LinkedIn users / Enrique Orduna-Malea, Cristina I. Font, José-Antonio Ontalba-Ruipérez -- Good practices for universities on Twitter / Susana Herrera Damas -- The use of geomarketing to promote personal branding: make your mark as a teacher in the territory of internet / Gersón Beltrán López -- Audiobranding and its importance to your personal brand: new ways to communicate our messages through sound / Raúl Terol. | |
| 520 | 3 | |a "This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher. | |
| 588 | 0 | |a Title screen (IGI Global, viewed 11/09/2016). | |
| 650 | 0 | |a Branding (Marketing) |9 621 | |
| 650 | 0 | |a College teachers |x Blogs. |9 622 | |
| 650 | 0 | |a College teachers |x Professional relationships. |9 623 | |
| 650 | 0 | |a Digital communications. |9 624 | |
| 650 | 0 | |a Reputation. |9 625 | |
| 650 | 6 | |a Réputation. |9 626 | |
| 650 | 6 | |a Stratégie de marque. |9 627 | |
| 650 | 6 | |a Transmission numérique. |9 628 | |
| 650 | 7 | |a Branding (Marketing) |9 621 | |
| 650 | 7 | |a branding. |9 629 | |
| 650 | 7 | |a College teachers. |9 630 | |
| 650 | 7 | |a Digital communications. |9 624 | |
| 650 | 7 | |a EDUCATION / Higher |9 631 | |
| 650 | 7 | |a Reputation. |9 625 | |
| 653 | |a Bibliometric indicators | ||
| 653 | |a Brand journalism | ||
| 653 | |a Geomarketing | ||
| 653 | |a Interpersonal communication | ||
| 653 | |a Micro-blogging | ||
| 653 | |a Netnography | ||
| 653 | |a Social media | ||
| 653 | |a Virtual communities | ||
| 655 | 0 | |a Electronic books. | |
| 655 | 4 | |a Electronic books. | |
| 655 | 7 | |a Blogs. |9 632 | |
| 700 | 1 | |a Cabrera, Marga, |e editor. |9 633 | |
| 700 | 1 | |a Lloret Romero, Nuria, |d 1966- |e editor. |9 634 | |
| 710 | 2 | |a IGI Global, |e publisher. |9 635 | |
| 776 | 0 | 8 | |i Print version: |z 1522509178 |z 9781522509172 |w (DLC) 2016033383 |
| 830 | 0 | |a Advances in educational marketing, administration, and leadership (AEMAL) book series. |9 636 | |
| 856 | 4 | 0 | |3 EBSCOhost |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022 |
| 856 | 4 | 0 | |3 MyiLibrary |u http://www.myilibrary.com?id=968378 |
| 856 | 4 | 0 | |3 Safari Books Online |u http://proquest.safaribooksonline.com/?fpi=9781522509172 |
| 856 | 4 | 0 | |u http://lib.myilibrary.com?id=968378 |z Connect to MyiLibrary resource. |
| 856 | 4 | 0 | |u http://mutex.gmu.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1410022 |z Online resource available to Mason students, faculty, staff and onsite patrons. |
| 856 | 4 | 1 | |3 Chapter PDFs via platform: |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-0917-2 |
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