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Digital tools for academic branding and self-promotion /

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书目详细资料
其他作者: Cabrera, Marga (Editor), Lloret Romero, Nuria, 1966- (Editor)
格式: 电子 电子书
语言:英语
出版: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
丛编:Advances in educational marketing, administration, and leadership (AEMAL) book series.
主题:
Branding (Marketing)
College teachers > Blogs.
College teachers > Professional relationships.
Digital communications.
Reputation.
Réputation.
Stratégie de marque.
Transmission numérique.
branding.
College teachers.
EDUCATION / Higher
Bibliometric indicators
Brand journalism
Geomarketing
Interpersonal communication
Micro-blogging
Netnography
Social media
Virtual communities
Electronic books.
Blogs.
在线阅读:EBSCOhost
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实物特征
摘要:"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
实物描述:1 online resource (PDFs (253 pages) :) : illustrations.
参考书目:Includes bibliographical references and index.
ISBN:1522509186
9781522509189

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