Digital tools for academic branding and self-promotion /

Đã lưu trong:

Chi tiết về thư mục
Tác giả khác:	Cabrera, Marga (Biên tập viên), Lloret Romero, Nuria, 1966- (Biên tập viên)
Định dạng:	Điện tử eBook
Ngôn ngữ:	Tiếng Anh
Được phát hành:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Loạt:	Advances in educational marketing, administration, and leadership (AEMAL) book series.
Những chủ đề:	Branding (Marketing) College teachers > Blogs. College teachers > Professional relationships. Digital communications. Reputation. Réputation. Stratégie de marque. Transmission numérique. branding. College teachers. EDUCATION / Higher Bibliometric indicators Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities Electronic books. Blogs.
Truy cập trực tuyến:	EBSCOhost MyiLibrary Safari Books Online Connect to MyiLibrary resource. Online resource available to Mason students, faculty, staff and onsite patrons. Chapter PDFs via platform:

Bài tóm tắt:	"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
Mô tả vật lý:	1 online resource (PDFs (253 pages) :) : illustrations.
Thư mục:	Includes bibliographical references and index.
số ISBN:	1522509186 9781522509189

Những quyển sách tương tự