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Digital tools for academic branding and self-promotion /

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Bibliographic Details
Other Authors: Cabrera, Marga (Editor), Lloret Romero, Nuria, 1966- (Editor)
Format: Electronic eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Series:Advances in educational marketing, administration, and leadership (AEMAL) book series.
Subjects:
Branding (Marketing)
College teachers > Blogs.
College teachers > Professional relationships.
Digital communications.
Reputation.
Réputation.
Stratégie de marque.
Transmission numérique.
branding.
College teachers.
EDUCATION / Higher
Bibliometric indicators
Brand journalism
Geomarketing
Interpersonal communication
Micro-blogging
Netnography
Social media
Virtual communities
Electronic books.
Blogs.
Online Access:EBSCOhost
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Online resource available to Mason students, faculty, staff and onsite patrons.
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Description
Abstract:"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
Physical Description:1 online resource (PDFs (253 pages) :) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:1522509186
9781522509189

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