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Digital tools for academic branding and self-promotion /

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Cabrera, Marga (HerausgeberIn), Lloret Romero, Nuria, 1966- (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Schriftenreihe:Advances in educational marketing, administration, and leadership (AEMAL) book series.
Schlagworte:
Branding (Marketing)
College teachers > Blogs.
College teachers > Professional relationships.
Digital communications.
Reputation.
Réputation.
Stratégie de marque.
Transmission numérique.
branding.
College teachers.
EDUCATION / Higher
Bibliometric indicators
Brand journalism
Geomarketing
Interpersonal communication
Micro-blogging
Netnography
Social media
Virtual communities
Electronic books.
Blogs.
Online-Zugang:EBSCOhost
MyiLibrary
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Online resource available to Mason students, faculty, staff and onsite patrons.
Chapter PDFs via platform:
Beschreibung
Abstract:"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
Beschreibung:1 online resource (PDFs (253 pages) :) : illustrations.
Bibliographie:Includes bibliographical references and index.
ISBN:1522509186
9781522509189

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