Digital tools for academic branding and self-promotion /

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Dades bibliogràfiques
Altres autors:	Cabrera, Marga (Editor), Lloret Romero, Nuria, 1966- (Editor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, PA 17033, USA) : IGI Global, [2017]
Col·lecció:	Advances in educational marketing, administration, and leadership (AEMAL) book series.
Matèries:	Branding (Marketing) College teachers > Blogs. College teachers > Professional relationships. Digital communications. Reputation. Réputation. Stratégie de marque. Transmission numérique. branding. College teachers. EDUCATION / Higher Bibliometric indicators Brand journalism Geomarketing Interpersonal communication Micro-blogging Netnography Social media Virtual communities Electronic books. Blogs.
Accés en línia:	EBSCOhost MyiLibrary Safari Books Online Connect to MyiLibrary resource. Online resource available to Mason students, faculty, staff and onsite patrons. Chapter PDFs via platform:

Resum:	"This book is a reference source for the latest research on the interrelationship between digital branding and academic reputation, showcasing relevant digital platforms and techniques"--Provided by publisher.
Descripció física:	1 online resource (PDFs (253 pages) :) : illustrations.
Bibliografia:	Includes bibliographical references and index.
ISBN:	1522509186 9781522509189

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