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Jab, jab, jab, right hook : how to tell your story in a noisy social world /

"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to socia...

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Detalhes bibliográficos
Autor principal: Vaynerchuk, Gary (Author)
Formato: Livro
Idioma:inglês
Publicado em: New York, NY : Harper Business, an imprint of HarperCollins Publishers, [2013]
Edição:First edition.
Assuntos:
Internet marketing.
Marketing > Social aspects.
Social media.
Social Media
Marketing sur Internet.
Marketing > Aspect social.
Médias sociaux.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Entrepreneurship.
BUSINESS & ECONOMICS > Marketing > General.
Marknadsföring via Internet.
Marknadsföring > sociala aspekter.
social media.
Sociala medier.
Nonfiction.
Acesso em linha:View record details on Penryn Campus Library Catalogue
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Sumário:
  • The setup
  • The characteristics of great content and compelling stories
  • Storytell on Facebook
  • Listen well on Twitter
  • Glam it up on Pinterest
  • Create art on Instagram
  • Get animated on Tumblr
  • Opportunities in emerging networks
  • Effort
  • All companies are media companies
  • Conclusion
  • Knockout.

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