Jab, jab, jab, right hook : how to tell your story in a noisy social world /
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to socia...
Gorde:
| Egile nagusia: | |
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| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
New York, NY :
Harper Business, an imprint of HarperCollins Publishers,
[2013]
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| Edizioa: | First edition. |
| Gaiak: | |
| Sarrera elektronikoa: | View record details on Penryn Campus Library Catalogue Cover image Cover image |
MARC
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| 020 | |a 006227306X |q (hardback) | ||
| 020 | |a 9780062273062 |q (hardback) | ||
| 020 | |z 9780062273079 |q (e-book) | ||
| 020 | |z 9780062316714 |q (signed) | ||
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| 100 | 1 | |a Vaynerchuk, Gary, |e author. |9 363 | |
| 245 | 1 | 0 | |a Jab, jab, jab, right hook : |b how to tell your story in a noisy social world / |c Gary Vaynerchuk. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, NY : |b Harper Business, an imprint of HarperCollins Publishers, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a xx, 195 pages : |b illustrations (chiefly color) ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 501 | |a P.B | ||
| 504 | |a Includes bibliographical references (pages 189-195). | ||
| 505 | 0 | |a The setup -- The characteristics of great content and compelling stories -- Storytell on Facebook -- Listen well on Twitter -- Glam it up on Pinterest -- Create art on Instagram -- Get animated on Tumblr -- Opportunities in emerging networks -- Effort -- All companies are media companies -- Conclusion -- Knockout. | |
| 520 | |a "New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--Their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"-- |c Provided by publisher. | ||
| 650 | 0 | |a Internet marketing. |9 364 | |
| 650 | 0 | |a Marketing |x Social aspects. |9 365 | |
| 650 | 0 | |a Social media. |9 366 | |
| 650 | 2 | |a Social Media |9 367 | |
| 650 | 6 | |a Marketing sur Internet. |9 368 | |
| 650 | 6 | |a Marketing |x Aspect social. |9 369 | |
| 650 | 6 | |a Médias sociaux. |9 370 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |9 371 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Entrepreneurship. |9 372 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |9 373 | |
| 650 | 7 | |a Internet marketing. |9 364 | |
| 650 | 7 | |a Internet marketing. |9 364 | |
| 650 | 7 | |a Marketing |x Social aspects. |9 365 | |
| 650 | 7 | |a Marketing |x Social aspects. |9 365 | |
| 650 | 7 | |a Marknadsföring via Internet. |9 374 | |
| 650 | 7 | |a Marknadsföring |x sociala aspekter. |9 375 | |
| 650 | 7 | |a social media. |9 376 | |
| 650 | 7 | |a Social media. |9 366 | |
| 650 | 7 | |a Social media. |9 366 | |
| 650 | 7 | |a Sociala medier. |9 377 | |
| 655 | 4 | |a Nonfiction. |9 142 | |
| 856 | 4 | 1 | |u http://voyager.falmouth.ac.uk/vwebv/holdingsInfo?bibId=800956 |z View record details on Penryn Campus Library Catalogue |
| 856 | 4 | 2 | |3 Cover image |u http://www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif |
| 856 | 4 | 2 | |3 Cover image |u www.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif |
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