Act like it's your business : branding and marketing strategies for actors /
In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that br...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lanham :
The Scarecrow Press, Incorporated,
2013.
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| Subjects: | |
| Online Access: | Excerpts Image ebrary EBSCOhost OverDrive ProQuest Ebook Central Available onsite via Stacks |
MARC
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| 100 | 1 | |a Flom, Jonathan, |d 1977- |9 15061 | |
| 245 | 1 | 0 | |a Act like it's your business : |b branding and marketing strategies for actors / |c Jonathan Flom. |
| 264 | 1 | |a Lanham : |b The Scarecrow Press, Incorporated, |c 2013. | |
| 300 | |a 1 online resource (xv, 247 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 501 | |a P.B | ||
| 504 | |a Includes bibliographical references (page 241) and index. | ||
| 505 | 0 | |a Act I: Preparing for your career: What is in your control? Scene 1: Begin with goals -- Scene 2: What is branding? -- Scene 3: How does an actor begin to craft a brand? -- Scene 4: You have a brand; now what do you do with it? -- Scene 5: The six 'be's" -- Entr'acte. Act II: Putting it into practice. Scene 1: General audition technique -- Scene 2: Agents and casting directors -- Scene 3: Equity versus non-equity -- Scene 4: Contracts and taking/ turning down work -- Scene 5: Networking -- Scene 6: The cities project -- Bows. | |
| 520 | |a In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ... | ||
| 650 | 0 | |a Acting |x Vocational guidance. | |
| 650 | 7 | |a Acting |x Vocational guidance. | |
| 650 | 7 | |a PERFORMING ARTS |x Acting & Auditioning. | |
| 655 | 0 | |a Electronic books. | |
| 655 | 4 | |a Electronic books. | |
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| 856 | 4 | 0 | |3 OverDrive |u https://www.overdrive.com/search?q=ADC021BB-0207-4648-AB5F-C78C5DBDA1BB |
| 856 | 4 | 0 | |3 ProQuest Ebook Central |u https://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=1246195 |
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| 999 | |c 1967 |d 1967 | ||