Act like it's your business : branding and marketing strategies for actors /

In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that br...

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Bibliografski detalji
Glavni autor: Flom, Jonathan, 1977-
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Lanham : The Scarecrow Press, Incorporated, 2013.
Teme:
Online pristup:Excerpts
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Opis
Sažetak:In Act Like It's Your Business: Branding and Marketing Strategies for Actors, Jonathan Flom helps actors and others in the arts understand the power of branding. This guide walks the reader through the process of creating a personal brand for his or her small business and then marketing that brand and broadcasting it through every step of the process-from choosing clothing, arranging headshots, and designing resumes to selecting a repertoire, building a website ...
Opis fizičkog objekta:1 online resource (xv, 247 pages)
Bibliografija:Includes bibliographical references (page 241) and index.
ISBN:0810891603
9780810891609