No logo : no space, no choice, no jobs /

Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool.

Kaydedildi:
Detaylı Bibliyografya
Yazar: Klein, Naomi, 1970-
Materyal Türü: Kitap
Dil:İngilizce
Baskı/Yayın Bilgisi: London : Fourth Estate, 2010.
Edisyon:10th anniversary ed.
Konular:
İçindekiler:
  • No logo at ten
  • Introduction: a web of brands
  • New branded world
  • The brand expands: how the logo grabbed center stage
  • Alt.Everything: the youth market and the marketing of cool
  • The branding of learning: ads in schools and universities
  • Patriarchy gets funky: the triumph of identity marketing
  • No choice: Brand bombing: franchises in the age of the superbrand
  • Mergers and synergy: the creation of commercial utopias
  • Corporate censorship: barricading the branded village
  • No jobs: The discarded factory: degraded production in the age of the superbrand
  • Threats and temps: from working for nothing to "free agent nation"
  • Breeding disloyalty: what goes around, comes around
  • No logo: Culture jamming: ads under attack
  • Reclaim the streets
  • Bad mood rising: the new anti-corporate activism
  • The brand boomerang: the tactics of brand-based campaigns
  • A tale of three logos: the swoosh, the shell and the arches
  • Local foreign policy: students and communities join the fray
  • Beyond the brand: the limits of brand-based politics
  • Consumerism versus citizenship: the fight for the global common
  • Two years on the street: moving through the symbols.