No logo : no space, no choice, no jobs /
Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool.
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | inglês |
| Publicado em: |
London :
Fourth Estate,
2010.
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| Edição: | 10th anniversary ed. |
| Assuntos: |
Sumário:
- No logo at ten
- Introduction: a web of brands
- New branded world
- The brand expands: how the logo grabbed center stage
- Alt.Everything: the youth market and the marketing of cool
- The branding of learning: ads in schools and universities
- Patriarchy gets funky: the triumph of identity marketing
- No choice: Brand bombing: franchises in the age of the superbrand
- Mergers and synergy: the creation of commercial utopias
- Corporate censorship: barricading the branded village
- No jobs: The discarded factory: degraded production in the age of the superbrand
- Threats and temps: from working for nothing to "free agent nation"
- Breeding disloyalty: what goes around, comes around
- No logo: Culture jamming: ads under attack
- Reclaim the streets
- Bad mood rising: the new anti-corporate activism
- The brand boomerang: the tactics of brand-based campaigns
- A tale of three logos: the swoosh, the shell and the arches
- Local foreign policy: students and communities join the fray
- Beyond the brand: the limits of brand-based politics
- Consumerism versus citizenship: the fight for the global common
- Two years on the street: moving through the symbols.