No logo : no space, no choice, no jobs /
Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool.
Kaydedildi:
| Yazar: | |
|---|---|
| Materyal Türü: | Kitap |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
London :
Fourth Estate,
2010.
|
| Edisyon: | 10th anniversary ed. |
| Konular: |
MARC
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| 020 | |a 000734077X |q (pbk.) | ||
| 020 | |a 9780007340774 |q (pbk.) | ||
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| 100 | 1 | |a Klein, Naomi, |d 1970- |9 19884 | |
| 245 | 1 | 0 | |a No logo : |b no space, no choice, no jobs / |c Naomi Klein. |
| 250 | |a 10th anniversary ed. | ||
| 260 | |a London : |b Fourth Estate, |c 2010. | ||
| 300 | |a xli, 502 pages : |b illustrations ; |c 20 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 500 | |a Previous edition: London: Flamingo, 2000. | ||
| 501 | |a P.B | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a No logo at ten -- Introduction: a web of brands -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.Everything: the youth market and the marketing of cool -- The branding of learning: ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- No choice: Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- No jobs: The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to "free agent nation" -- Breeding disloyalty: what goes around, comes around -- No logo: Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anti-corporate activism -- The brand boomerang: the tactics of brand-based campaigns -- A tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global common -- Two years on the street: moving through the symbols. | |
| 520 | 8 | |a Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool. | |
| 650 | 0 | |a Brand name products |x Public opinion |9 19885 | |
| 650 | 0 | |a Branding (Marketing) |x Social aspects |9 19886 | |
| 650 | 0 | |a International business enterprises |x Political aspects |9 19887 | |
| 650 | 0 | |a International business enterprises |x Social aspects |9 19888 | |
| 650 | 7 | |a Brand name products |x Public opinion |9 19889 | |
| 650 | 7 | |a Generationskonflikter |9 19890 | |
| 650 | 7 | |a International business enterprises |x Political aspects |9 19891 | |
| 650 | 7 | |a International business enterprises |x Social aspects |9 19892 | |
| 650 | 7 | |a Konsumtion |x sociala aspekter |9 19893 | |
| 650 | 7 | |a Multinationella företag |x politiska aspekter |9 19894 | |
| 650 | 7 | |a Proteströrelser |9 19895 | |
| 650 | 7 | |a Varumärken |x politiska aspekter |9 19896 | |
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