No logo : no space, no choice, no jobs /

Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool.

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Klein, Naomi, 1970-
Μορφή: Βιβλίο
Γλώσσα:Αγγλικά
Έκδοση: London : Fourth Estate, 2010.
Έκδοση:10th anniversary ed.
Θέματα:

MARC

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245 1 0 |a No logo :  |b no space, no choice, no jobs /  |c Naomi Klein. 
250 |a 10th anniversary ed. 
260 |a London :  |b Fourth Estate,  |c 2010. 
300 |a xli, 502 pages :  |b illustrations ;  |c 20 cm 
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500 |a Previous edition: London: Flamingo, 2000. 
501 |a P.B 
504 |a Includes bibliographical references and index. 
505 0 |a No logo at ten -- Introduction: a web of brands -- New branded world -- The brand expands: how the logo grabbed center stage -- Alt.Everything: the youth market and the marketing of cool -- The branding of learning: ads in schools and universities -- Patriarchy gets funky: the triumph of identity marketing -- No choice: Brand bombing: franchises in the age of the superbrand -- Mergers and synergy: the creation of commercial utopias -- Corporate censorship: barricading the branded village -- No jobs: The discarded factory: degraded production in the age of the superbrand -- Threats and temps: from working for nothing to "free agent nation" -- Breeding disloyalty: what goes around, comes around -- No logo: Culture jamming: ads under attack -- Reclaim the streets -- Bad mood rising: the new anti-corporate activism -- The brand boomerang: the tactics of brand-based campaigns -- A tale of three logos: the swoosh, the shell and the arches -- Local foreign policy: students and communities join the fray -- Beyond the brand: the limits of brand-based politics -- Consumerism versus citizenship: the fight for the global common -- Two years on the street: moving through the symbols. 
520 8 |a Writer and journalist Naomi Klein describes the growing resistance to the multinational ethos, a world in which all that is alternative is sold and where innovation is adopted by faceless corporations as a marketing tool. 
650 0 |a Brand name products  |x Public opinion  |9 19885 
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650 0 |a International business enterprises  |x Political aspects  |9 19887 
650 0 |a International business enterprises  |x Social aspects  |9 19888 
650 7 |a Brand name products  |x Public opinion  |9 19889 
650 7 |a Generationskonflikter  |9 19890 
650 7 |a International business enterprises  |x Political aspects  |9 19891 
650 7 |a International business enterprises  |x Social aspects  |9 19892 
650 7 |a Konsumtion  |x sociala aspekter  |9 19893 
650 7 |a Multinationella företag  |x politiska aspekter  |9 19894 
650 7 |a Proteströrelser  |9 19895 
650 7 |a Varumärken  |x politiska aspekter  |9 19896 
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