Home Self-Checkout ILL Citation Guide
Amazon cover image
Image from Amazon.com
Image from Coce
Custom cover image
Custom cover image

The ultimate marketing plan : target your audience! get out your message! build your brand! / Dan S. Kennedy.

By: Material type: TextTextPublication details: Avon, Mass. : Adams Business, ©2011.Edition: 4th edDescription: xiv, 226 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1440511845
  • 1440514321
  • 9781440511844
  • 9781440514326
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.1 .K37 2011
Contents:
Ultimate marketing plan success factor #1: Right message -- Ultimate marketing plan success factor #2: Presentation -- Ultimate marketing plan success factor #3: Targets -- Ultimate marketing plan success factor #4: Proof -- Ultimate marketing plan success factor #5: Perception -- Ultimate marketing plan success factor #6: Heat -- Ultimate marketing plan success factor #7: Action -- Ultimate marketing plan success factor #8: Equity -- Ultimate marketing plan success factor #9: Customer multiplication -- Ultimate marketing plan success factor #10: Creating short-term sales surges -- Ultimate marketing plan success factor #11: Profitably using marketing technologies and online/internet marketing media -- Bonus Chapters -- #1: Making an ordinary business unique -- #2: The power of premiumization -- Appendix A: Ultimate marketing sins -- Appendix B: Ultimate marketing secret weapons.
Summary: As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.
List(s) this item appears in: New Arrivals
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Books Books SPAA Library - 1st Floor General Collection HF5415.1 .K37 2011 (Browse shelf(Opens below)) Checked out to Shiv Gnanam (SG0009) 12/28/2022 0007266

Includes bibliographical references and index.

Ultimate marketing plan success factor #1: Right message -- Ultimate marketing plan success factor #2: Presentation -- Ultimate marketing plan success factor #3: Targets -- Ultimate marketing plan success factor #4: Proof -- Ultimate marketing plan success factor #5: Perception -- Ultimate marketing plan success factor #6: Heat -- Ultimate marketing plan success factor #7: Action -- Ultimate marketing plan success factor #8: Equity -- Ultimate marketing plan success factor #9: Customer multiplication -- Ultimate marketing plan success factor #10: Creating short-term sales surges -- Ultimate marketing plan success factor #11: Profitably using marketing technologies and online/internet marketing media -- Bonus Chapters -- #1: Making an ordinary business unique -- #2: The power of premiumization -- Appendix A: Ultimate marketing sins -- Appendix B: Ultimate marketing secret weapons.

As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthens your customer base without breaking your budget.

There are no comments on this title.

to post a comment.